Bio
What I’m All About
gab., aka Gabriella Sgro, is a graphic designer, self-taught artist, and professional perfectionist who creates thoughtful, thorough designs for a variety of applications including logos, stationery, packaging, and UI/UX design.
She takes a highly meticulous and detail-oriented approach to her work, with a mission to strike the vital balance between style and meaning. gab. defines project goals and makes sure that each detail will revolve around that purpose. gab. takes pleasure in perfecting her process to generate even more refined results for every project she tackles.
Research Based Design
Research is the gateway to good ideas. For every project, gab. dives into the goals and values of your brand and the industry it belongs to. She will assemble the defining qualities of the brand’s persona, a detailed profile of the target audience, and an understanding of the competition. Each design attribute, from shape, color, layout, and typography, will be oriented specifically to best represent your company in a way that will appeal to your audience. Needless fluff is avoided, only leaving behind strong, meaningful design.
Having An Artists’s EYE
In her personal life, gab. is a prolific artist and has spent about a decade of her life creating artwork. She practices drawing various subjects from life and her imagination on a regular basis, which has amounted to a high level of artistic skill over the years. This accumulated experience has gifted her a finetuned eye for design with a great understanding of its elements and principles, which continues to improve in each project. Her artistic background assures that her design will look attractive and polished.