Basics
Brief
LOGO • HANG TAG
Basics Inc. is a manufacturer of simple, sleek, casual clothing for fashion conscious men and women, high school juniors to college age. The brand is meant to combine timeless styles with practical everyday comfort. The client requires a new logo and branded hang tags for male, female, and unisex clothing.
Logo
The logo is modeled after the “B” initial of the company name, abstracted into a minimal geometric mark. An equally minimal color scheme of solid black plus a vibrant orange and blue generates an aura of smooth sophistication with a touch of personality. The circular forms and rounded edges lend a sense of soft comfort ideal for regular wearing.
Hang Tag
The tag extends the simplicity of the logo, featuring a round black border and reuse of the geometric forms. The orientation of the forms along with slight color differences make each tag consistent yet subtly unique.
Assets Used
"Tag PSD Mockup” - mrmockup.com