Wildthings

Brief

LOGO • STATIONERY • PACKAGING

Wildthings Inc. is a cutting-edge retail chain specializing in natural home products such as 100% cotton towels and linens, natural fiber rugs, and handcrafted furniture. The client was interested in a clean, simple, balanced appearance. They wanted to utilize a natural contemporary style and color palette with animal imagery. The look must show that nature is not boring. The target market is young professionals, male and female.

Logo

The animal subject of the new logo was the woodpecker. Woodpeckers are highly recognizable animals and symbolize the wild, strength, steadiness, resilience, and creativity. They are like craftsmen in that they sculpt from tree bark. The “W” initial was transformed into sturdy timbers from which the bird does its craft, creating things from the resources of mother earth.

Stationery

The stationery pieces each follow a simple design with a short color palette. An earthy, natural brown contrasts strongly with the black and makes it pop out. The striped pattern was created from the strokes of the “W” and was inspired by the tall silhouettes of trees in a forest. The stripes are strong and solid while the slant lends them the feeling of action associated with the wild.